Skills You Need to Build Skills

Pat Flynn, author of How to Get Better at Almost Everything, says that becoming a generalist has made… Continue reading “Skills You Need to Build Skills”…

Monkey See, Monkey Do: Persuasion Part 4

No matter how independent you think you are, you’re susceptible to what others think and do. Continue reading “Monkey See, Monkey Do: Persuasion Part 4”…

Contrast Makes You More Persuasive

It’s hard to compare groups of objects; we compare best when we have only two things to contrast. At least we think we do. Continue reading “Contrast Makes You More Persuasive”…

How to Be More Persuasive Part 2: Reciprocity

Influence is a book about how to be more persuasive, written by Robert Cialdini, Ph.D., who admits in the… Continue reading “How to Be More Persuasive Part 2: Reciprocity”…

How to Be More Persuasive

All business communication is persuasive communication. Whether you’re in sales, business development, advertising, PR, or another persuasive profession,… Continue reading “How to Be More Persuasive”…

Resistance is Futile Part Two

Pink writes that both in sales and ordinary human interactions, people aren’t likely to be persuaded by your reasons. No matter how compelling your argument, they essentially must persuade themselves to buy, change, or take action. Continue reading “Resistance is Futile Part Two”…