Resistance is Futile – But So is Persuasion

Pink’s premise for To Sell is Human is that “Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.” Continue reading “Resistance is Futile – But So is Persuasion”…

Hot Cognition and the Crocodile Brain

Decisions to like or dislike something – or someone – are made quickly, and generally without thinking. What we want, and what we like comes early in our processing, and it’s the crocodile brain doing the processing. Continue reading “Hot Cognition and the Crocodile Brain”…