Amazon and Winn-Dixie expand grocery delivery across Florida (Courtesy of the Florida Times-Union) — A major expansion between Amazon and Winn-Dixie is set to reshape how Floridians shop for groceries.
Same-day delivery is now available to the majority of households across the state.
The partnership, which launched in late 2025 in select markets, has rapidly scaled into nearly every major metro area in Florida — including Jacksonville — signaling strong demand for online grocery options tied to familiar local brands.
Where is Winn-Dixie grocery delivery on Amazon now available?
Winn-Dixie grocery delivery through Amazon now serves customers in Florida’s largest metropolitan areas, including Jacksonville, Miami, Orlando, Pensacola, Tallahassee, Tampa and West Palm Beach.
Delivery also extends into surrounding neighborhoods and nearby communities, broadening access beyond urban cores and into suburban areas.
What can customers order through the Amazon and Winn-Dixie partnership?
Customers can shop more than 15,000 grocery items through Amazon, including produce and meat.
Orders are fulfilled with same-day delivery, often within two-hour windows, positioning the service as a direct competitor to other rapid grocery delivery platforms.
How fast has the partnership expanded across Florida?
The rollout has been swift, initially launching in Jacksonville and Orlando in September and expanding statewide in just seven months.
Company officials say that growth reflects strong customer adoption and increasing demand for hybrid grocery models that blend brick-and-mortar with e-commerce.
Do you need Amazon Prime to use Winn-Dixie delivery?
Not necessarily. For a limited time, both Amazon Prime members and non-members can receive free delivery on Winn-Dixie orders over $25.
That promotional push lowers the barrier to entry for first-time users and may help Amazon capture more grocery market share in Florida.
Can Winn-Dixie Rewards be used with Amazon orders?
Yes. Customers enrolled in the Winn-Dixie Rewards program can link their account to Amazon and earn rewards on eligible purchases. Those rewards can then be redeemed for discounts on future in-store shopping trips.
The integration is designed to maintain customer loyalty even as purchasing shifts online.
Why are Amazon and Winn-Dixie expanding this partnership?
Executives pointed to customer demand and convenience.
Amazon said in a news release that shoppers increasingly want access to trusted local grocery brands through its platform, while Winn-Dixie said it sees the partnership as a way to extend its reach without relying solely on physical store traffic.
The move also reflects broader industry trends, where traditional grocers are investing heavily in combining in-store experiences with delivery and pickup options.
What does this mean for Florida grocery shoppers?
For consumers, the expansion means faster access to groceries without visiting a store and increased flexibility in how and when they shop.
For the industry, it underscores intensifying competition in grocery delivery, particularly in a state like Florida where population density and suburban sprawl make convenience a key differentiator.
What’s next for grocery delivery in Florida?
With this expansion, Amazon and Winn-Dixie have positioned themselves as a major player in Florida’s grocery delivery market.
For now, the companies say their focus remains on scaling access and meeting customers “where they are,” whether that’s in-store or online.
Photo courtesy of Winn-Dixie