Anheuser-Busch invests $30M in Jacksonville brewery to boost Michelob ULTRA production (Courtesy of the Jacksonville Business Journal) — Following a new labor agreement in 2024 and a $10 million investment at the end of 2024, Anheuser-Busch announced another $30 million investment in its Jacksonville Brewery and Can Plant on the city’s Westside.
The capital injection will upgrade brewing and packaging equipment to fuel increased production of Michelob ULTRA, the top-selling and fastest-growing beer in the U.S., according to Circana, a Chicago-based market research group.
“Investments like these are incredibly important because they help us to enhance our operations while also sustaining jobs and driving local economic growth in the communities where we operate,” Brendan Whitworth, CEO, Anheuser-Busch said in a statement.
After the $10 million was invested in 2025 to upgrade the facility and equipment, the megabrewer’s latest funding will expand the Jacksonville brewery’s production capacity with improvements to bottling lines and brewing tanks.
The $30 million investment in its Jacksonville facilities is part of Anheuser-Busch’s ongoing national Brewing Futures initiative that sank more than $300 million in U.S. facilities in 2025. Anheuser-Busch’s Brewing Futures initiative supports American manufacturing through three key pillars: creating and sustaining manufacturing jobs, advancing technical skills training and strengthening manufacturing career opportunities for veterans. The initiative builds on more than 165 years of continuous capital investment.
For their part, local leadership supports the prospect of better-paying work in the region.
“This kind of bold, forward-looking investment will create new jobs, provide more opportunities, boost our state’s economy, and further solidify our region as a cornerstone of American manufacturing,” Northeast Florida’s U.S. Rep. Aaron Bean said in a statement.
Anheuser-Busch opened its Jacksonville Brewery in 1969 and its Metal Container Corporation facility in 2016. The company has invested more than $100 million in Jacksonville facilities since 2021, part of the nearly $2 billion it has invested in its 100 U.S. facilities over the past five years.