Venture-backed Diana Health brings personalized women’s care model to Jacksonville (Courtesy of the Jacksonville Business Journal) — Backed by millions in venture capital, a New York-founded women’s health care concept has opened a new location in Jacksonville.
Founded in 2020 and called Diana Health, the company works with hospitals to remake their women’s health programs and ease pressures on providers to deliver personalized, wellness-focused care programs for women.
Spanning three states, the company now rents space within HCA Florida Memorial Hospital, Alacie Whigham, Community Outreach Manager, told the Business Journal.
The Jacksonville spot held a soft opening at the end of September with a grand opening planned for Nov. 12.
“We focus on the whole woman,” said Whigham. “At Diana, we actually take in patients as soon as they reach puberty all the way up through menopause.”
It offers obstetrical patients longer appointment times, proactive birth planning and a robust array of other offerings, including nutritional counseling and mental health services. The organization aims to provide a step up from traditional physician-care, helping patients through different stages of life and beyond.
Diana Health has raised $101 million to-date, backed by leading investors like HealthQuest Capital, Norwest Venture Partners, .406 Ventures, LRVHealth and AlleyCorp. In September, the company announced a $55 million Series C round to help scale its physical footprint.
“We know that women achieve better outcomes—and get the experience they want—when care is holistic and centered on their voices,” said Kate Condliffe, Diana Health co-founder and CEO, in a statement.
It’s a blueprint put in place by the organization across Tennessee, Texas and the Sunshine State. Basically Diana Health helps systems address challenges faced in maternal care by co-designing and operating women’s programs within hospitals.
“This is also the way most clinicians want to practice,” she said. “By partnering with Diana Health, health systems are redesigning their models and teams around these values, creating programs that are built to last and earning patient trust through higher-quality care.”
The new Jacksonville center staffs 12 employees, with plans to hire local. Diana Health also operates three other Florida locations — in Orange City, Tallahassee and Fort Walton Beach.
Its doctors do practice out of HCA Memorial, Whigham said, but Diana Health remains its own entity. Specific plans to expand beyond the Florida Memorial location aren’t set in stone but Whigham said the company’s in growth mode.
This center, she said, “won’t be our last opening in this state or in other states.”
Photo courtesy of Diana Health